True Blood Psychology: Why Audiences Love Vampires

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The psychology behind the vampire craze is not as far fetched as many might believe, and there is a real reason why audiences love vampires. WithTrue Blood currently in its seventh season, many still wonder why fans are so intrigued by the genre. There are many reasons that audiences love vampires, and several stem from basic instincts.

True Blood, Twilight and Dracula are recent movie and TV titles that all have vampires as romantic interest. While there are men who enjoy the genre, it is largely a female fan base. As a result, it has become a stereotype that men hate vampires while women love them.

An article published through CNN argues, “The vampire, in many ways, is the prototype of the bad boy.” Another article in Ask Men gave us ten reasons why women love vampires. According to them, vampires are loners, persuasive, moody, romantic, powerful, require no commitment during the day, dress well, love “necking”, search forever to find the one and also agrees they are the ultimate bad boy. All of these things certainly have a stereotypical appeal, but the attraction goes far deeper.

Yes women love bad boy characters. It is maternal instinct to nurture and help someone grow. Feeling needed is an important aspect of the fantasy, and one that audiences outside the genre seem particularly annoyed by. Vampires set extremely unrealistic standards. They must be attractive, powerful, sensitive, deadly and unable to function without their significant other.

Women also have an instinct to breast feed. It is an extremely intimate action and creates a bond between mother and child. A potential mate that needs to feed, and is particularly inclined towards a specific woman’s blood, gives the impression that she could nourish and sustain them better than anyone else. This is the case in True Blood and Twilight where the smell or taste of the female’s blood is particularly enticing.

The process of feeding is linked to hunger and therefore to sex. Sex and hunger are connected chemically. They release similar endorphins, require the same senses and are regulated in the same area of the brain. This is why people often feel hungry after sex.

According to myth, vampires are extremely protective. Though we live in a society that frowns upon the damsel in distress, it is still basic human instinct to search out a mate that can better protect a family. The females of these stories are usually very resourceful or unique in some way, which the audience typically connects with. In the case of True Blood, Sookie is a social outcast, but is extremely observant. She asks questions and can see loopholes others often do not. Readers and viewers can relate to the hidden potential.

The psychology behind True Blood’s audiences love of vampires stems from basic instincts. The desire to be protected, the relationship between hunger and sex, and the desire to nurture. Though the characters live in the world of fantasy, their wants and issues are not so different from audience members. This is why the psychology behind the vampire craze is not as far fetched as many might believe, and there is a real reason why audiences love vampires.

By Kaylynne Spauls


Ask Men
Psychology Today

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