After 120 years on the market, the Hershey Company is making some changes. A business that was once known strictly for their chocolate bars, Hershey has become a global confectionery icon. With offerings that include not only the traditional chocolates, but also mints, hard candies and other delicious treats, it is time for a change. In keeping with this broader focus away from being strictly a chocolatier, the company has unveiled a brand new logo.
The new corporate logo takes the traditional Hershey’s name with a silver wrapped kiss and refreshes the picture. Now, the new logo says “Hershey” with an unwrapped chocolate kiss which also gets a slightly reshaped figure. While this may not seem like much of a change, the company is hoping that the image gives it a more modern feel from the old design.
The design itself gives a slightly updated look to the classic Hershey kiss, as well as offering a more streamlined look that can work with all of the brands under the Hershey banner. Hershey hopes that this new logo design will allow them to stay true to the company beginnings while still being contemporary with a fresh feel. The traditional colors of the corporation’s primary iconic brands will lend a more uniformed look across the entire line of products. The changes are all about making a logo that unifies the entire corporate brand.
With the refreshing of the business logo, the Hershey Company is also making other changes across the board. The company is looking to make their visual identity more consistent across product lines. These changes will include a more vibrant design that incorporates other recognizable merchandise, such as their Reese’s line, that will also be seen on their corporate website. Even the corporate offices and stores will be getting a makeover when it comes to color to keep with the idea of a fresh facelift and a consistent design.
Although this new branding for the company may not seem like a major change it actually allows the company to stay true to their beginnings while also showing their commitment to progress and growth. As with any change there are some who find fault with the new depiction of the chocolate kiss. With some people reacting negatively to the new design, the company itself sees no problem with the new look as they move forward in their attempts to take on larger update of their brand.
The new logo design will be found on the backs of the product packaging where the current design can typically be found. Though the overhaul of the brand’s image is on a grand scale, it is in fact a small change on the back of a wrapper. It is the other changes that the company has planned that make this a major development for the Hershey Company. The changes are all about giving their brand a stronger visual impact with a more consistent identity.
What should be a simple logo change for a major company is actually a bigger realignment for Hershey. In order to stay current to the times, the Hershey Company has had to make some overall changes to their entire image. After 120 years in business, now is the perfect time for the company to offer some sweet changes. A new logo, some fresh colors and a new look for their stores showcase that Hershey knows what its doing.
By Kimberley Spinney
Sources:
The Wall Street Journal
The Hershey Company
Market Watch
Discover more from Guardian Liberty Voice
Subscribe to get the latest posts sent to your email.
5 Responses
It’s a shame you don’t have a donate button! I’d most certainly donate to this excellent blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to new updates and will talk about this site with my Facebook group. Talk soon!
Hey, how’s it going?
Did you hear that the powers that run this world want to put a RFID microchip in our body? It will contain not only our bank accounts but our personal information, making us total slaves to the elite. This will cause us to lose even more of our privacy.
Did you know that this RFID microchip matches perfectly with the Mark of the Beast in the Bible, more specifically Revelation 13:16-18?
“He causes all, both small and great, rich and poor, free and slave, to receive a mark on their right hand or on their foreheads, and that no one may buy or sell except one who has the mark or the name of the beast, or the number of his name…”
Referring to the last days, this could only be speaking of a cashless society, which we have yet to see, but are heading towards. Otherwise, we could still buy or sell without the mark amongst others if physical money was still currency. It’s amazing that the Bible foretold a cashless society!
Did you also hear that the Jewish people are in the process of bringing about the Third Temple prophesied in the Bible by the prophet Daniel, Jesus, and Apostle Paul? They deny Jesus as their Messiah and say their Messiah will be revealed to rule the whole world under a one world religion. They are not even hiding this information, but are actually promoting it. You can view videos about this on YouTube.
When Donald Trump made Jerusalem captial of Israel in late December 2017, the Jewish people said this was a big step for them to build this Third Temple. They even printed a Temple coin with president Trump’s face on the front with king Cyrus'(the man who built the Second Temple in the Bible) face behind him. On the back of the coin is an image of the Third Temple. They are selling these coins to raise money to build the Temple.
People have been saying for many years that the end is near, but we needed not only the Third Temple, but also the technology for there to be a cashless society for the Mark of the Beast to be a reality.
There is much more to know, please visit http://WWW.BIBLEFREEDOM.COM to see all the proof!
GOD BLESS, JESUS LOVES YOU!
I as well as my buddies were found to be reading through the excellent solutions from the blog and all of the sudden I had an awful suspicion I had not expressed respect to you for them. All the young men were as a consequence warmed to learn all of them and have in effect unquestionably been tapping into those things. Thank you for really being so helpful and for considering varieties of exceptional subject matter most people are really wanting to discover. Our own sincere regret for not saying thanks to you sooner.
It is perfect time to make a few plans for the longer term and it is time to be happy. I’ve learn this put up and if I could I wish to recommend you few attention-grabbing issues or suggestions. Maybe you can write subsequent articles referring to this article. I want to read more things about it!
I cant believe there is a statue of limitations on child molestation. Some people may not be mentality able to come forward for years about something so terrible, and to think that theres a time limit is crazy!