Google Shares New Android Lollipop to Take on Apple

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Google is going to take on Apple head-to-head with its latest Android operating system, Lollipop. It has also been referred to as Android L, and will be the standard OS for the new Nexus devices. While announcing the new operating system, the tech giant shared that it was releasing the Nexus 6 phablet and Nexus 9 tablet to take on Apple’s iPhone 6 Plus and iPad Air.

The majority of the smartphones and tablets around the world are powered through either iOS or Android. It then depends on where someone is in the world for the one that they are more likely to find. Due to the smaller price tag on Google devices, the Eastern countries tend to choose Android over iOS.

Apple has had a string of bad press lately, whether it was due to bugs in iOS 8 or problems with the iPhone 6. Google will be hoping that no issues like this happen, and has chosen the perfect time to announce its long-awaited update. Whether that announcement was strategic due to the recent Apple problems or already planned is unknown. However, it is a clear sign that Google wants to take on Apple by sharing the new Android Lollipop.

The name is just like all the rest; named after a treat. It is also known as Android 5.0, and designed to work the way a person prefers. It is fully customizable to keep it flexible, according to Sundar Pichai, vice president of the tech giant and head of Android operations.

There is also the ability to enjoy the same apps, images and songs across all Android devices that a person owns. A person will be able to stop watching a video from one device and then instantly tune into the exact same spot on a different device. There is also the ability to add multiple user accounts on the different devices.

One of the biggest benefits of the new OS is the personal unlocking system. Instead of using a passcode every time, a device will unlock automatically when in a trusted location. This will usually be the home or in someone’s office. It will also unlock without the passcode when around trusted Bluetooth devices. The idea is that these areas are places where the actual owner is likely to pick it up.

The downside is that the new Google OS will only be available on the newer Nexus devices right now. There are plans to allow others to upgrade, but this will not come for some time. Developers still need to work on it. After the recent Apple problems, the tech giant will want to make sure all bugs are fixed before releasing anything to the general public. Those with older devices will also likely be happier to wait, knowing they are getting a better quality operating system.

Android is not the only way the tech giant is going to take on Apple, either. The new Nexus 6 is expected to take on the iPhone 6 Plus. The Nexus smartphone has been rumored for a number of months, and has finally been confirmed to have the larger 5.9-inch display at $100 less than the Apple device. With the devices and Android Lollipop, it is clear that Google is getting ready to really take on Apple head-to-head.

By Alexandria Ingham


The Economic Times


Wall Street Journal