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Microsoft may still allow Android apps to run on its Windows 10 operating system next year. However, spokespeople have announced that it will only be a last resort. There is hope that allowing the Android apps to run will encourage more people to invest in a Windows phone or tablet.
Most apps are either available for Android or iOS users. Most developers decided that creating something for the Windows phones are just a waste of time. There is not enough demand for them. However, Microsoft notices that there is a gap in the market, and would like to encourage developers to take advantage of that. It does mean trying to appease the market in a different way.
Windows remains to be the most popular operating system for desktop computers around the world. However, the tech giant is still struggling to break into the mobile market. It may be possible for the company to focus on the desktop and work through that to get more developers on the mobile devices. This is certainly becoming more and more possible thanks to the Windows operating system looking more like the mobile version.
Windows 10 is expected to keep the block view, although there will be a desktop version for those who prefer the original layout. The initial plan is to use the layout to get developers to create apps for the desktops. These can then be universal apps and work on the mobile devices at the same time.
If this does fail, the option to run Android apps on Windows 10 will be something that Microsoft considers. The issue is that very few developers will create Windows apps if there is the option to download the Google operating system apps instead. It would mean the small enthusiasm for the platform already here would dwindle to virtually nothing. Why would anybody care about Windows when they have the more popular Android?
It makes sense for Microsoft to attempt to grow its own apps first. However, it could be too little too late. The iOS and Android market is already extremely competitive. This may not be enough to get some sort of foothold in the competition. It may not be enough to get developers interested in creating Windows apps.
Microsoft certainly has its work cut out for the company. There needs to be something appealing to encourage developers to create apps, when the love for the phones is still small.
There are some changes expected in 2015. Windows 10 is also expected to bring out a new default browser, moving away from Internet Explorer. So far, the name for this new browser is Spartan, but nothing has yet been confirmed. The aim is to encourage more people to download the Microsoft-owned browser, rather than using those from other companies. Chrome and Firefox remain to be the two preferred options for users around the world.
For the app market, utilizing the popularity of the desktop operating system may be the way to go. However, it seems Microsoft has not completely overruled the idea of allowing Android apps to run on the new Windows 10 operating system.
Opinion by Alexandria Ingham