‘Motor Trend’ Names Chevy Colorado Truck of the Year

Motor Trend

Motor Trend magazine has announced their selection for Truck of the Year, the redesigned 2015 Chevy Colorado pickup truck. After being away from the market for a while, the 2015 model has seen a new design and was able to hold off the competition from the GMC Canyon and Ford F-150 for the designation of Truck of the Year.

Gone from dealer showrooms were the Colorado, the Ford Ranger, and the Dodge Dakota. However, after a three-year hiatus, the Colorado came back with an award-winning redesign that knocked the socks off of the judges.

This year’s competition had 10 vehicles made up of 7 different models. The Colorado went up against the heavy-duty Chevrolet Silverado, Ford F-450 Super Duty Platinum and the GMC Sierra Denali HD, along with the Ford F-150 pickup and Ford Transit Van. The GMC Canyon was the only other midsize pickup in the competition this year.

The award for Truck of the Year from Motor Trend is considered to be the top award for pickup makers each year. The prestigious award is only given out to new models or existing models that have been highly redesigned from the previous model.

The winning vehicle is voted on by a committee after being judged on different factors like engine mechanics, interior quality and comfort, exterior looks and design, and the overall driving experience. This year’s Motor Trend Truck of the Year award given to the 2015 Chevy Colorado was a unanimous vote from the judging committee, which is a rare occurrence.

Fuel economy, a functional body size, and a price that seems very accessible were all factors for the award going to the Colorado pickup. Motor Trend Editor-in-Chief Edward Lohr said that the Colorado is a refreshingly honest, capable, and smart truck that is a value and makes a statement on efficiency. The truck is ideally sized and suited for many user’s needs and may draw buyers to the midsize truck market.

The Colorado came back to dealers this year after disappearing for a few years. It was a welcome return for drivers who have few choices in the mid-sized pickup market. Quickly, the Colorado rose to the top of the rankings, and offers a usable alternative pickup to larger models that may be less efficient than the smaller offering from Chevy.

Sporting either a 200 horsepower (HP) 2.5L four-cylinder engine or a 305 HP 3.6L V6 engine, the Colorado is rated with a towing capacity of 7,000 pounds and offers an extended cab or crew cab option. The Colorado’s fuel efficiency reaches a 27 mpg highway rating. Rounding out some of the top features, Chevy includes the infotainment touchscreen system, MyLink and a 4G LTE internet hotspot.

All of these features were key to the Chevy Colorado taking the Motor Trend Truck of the Year award, but more than any other feature was the size of the Chevy that the judges seemed to like the most. The smaller size makes it easier to park and drive, while still offering the utility that consumers want from a pickup. That is a rare balance for a smaller pickup and why the 2015 award went to the Chevy Colorado.

By Carl Auer

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