SEO: Tips for Article Optimization in 2015


SEO overhauls are on the horizon. Google’s new algorithm update on April 21 will reward mobile-friendly pages and affect the way article optimization is viewed in 2015. If writers are not prepared, they could see their rankings drop and may not have a game plan on how to adapt to the upcoming changes. How should one prepare for the new mobile-friendly algorithm transformation? Here is a checklist for mobile SEO article optimization in 2015 and tips to help writers make the transition.

–Select a PKT/Primary Keyword

–PKT should be the first word of title

–PKT should appear in title only once

–PKT should not be the website domain

–Create title that features PKT predominantly

–Title should be between 10-75 characters long

–Title should have a “hook” for readers

–Title should have proper case

–Title should be incorporated into article a minimum of three times (beginning, middle, & end)

–PKT should be used enough in article content

–PKT should be incorporated into page url

–Make sure article has enough words (500+ words)

–Link images to your articles

–Set featured image properly

–Place PKT in the ALT text areas of your images

–Place article title in the title space attribution of your images

–Do not use repetitive words too often in article

–Use spell check as double-check and for clarity

–Always proofread articles prior to publication

–Create new email address for your site

–Install Google Analytics using site email address to monitor website traffic

–When using WordPress, install Google Analytics and SEO plug-ins for the platform

–Make sure to install Google Webmaster Tools

–Make sure to install Bing Webmaster Tools

–Make sure to use Copyscape to check article content for plagiarism, duplicate content, etc.

–Use Tineye to search for copyrighted images

–Use Google Webmaster Tools to check for technical errors, missing titles, additional error codes, etc.

–Use Title Case to check for appropriate title capitalization (subject to error–manual double-check and update is required.)

–Claim business/website username on other major networks for business management purposes

–Set-up social media accounts to aid SEO optimization and article promotion (Facebook, Google+, LinkedIn, Twitter, etc.)

–Use Browseo to search for additional technical errors and redirects

–Make sure to use absolute urls in your code (as opposed to relative urls)

–Use Google Page Speed Tools to check site speed

–Begin off-page optimization and start building links

–Use Google Webmaster Tools, redirects, and canonical tags to locate and fix any duplicate content to avoid site penalties

–Create XML sitemap and submit to Google & Bing Webmaster Tools

–Create Robots.txt file and submit to Google & Bing Webmaster Tools

–Link your site internal pages in a SEO-friendly manner (Use Anchor text)

–For global navigation, use in-content links for SEO purposes

–Use Xenu to search for broken links

–Use natural language and synonyms in your text

–View competitor link profiles for link building and SEO optimization purposes

–Use Google’s Keyword Research Tool to aid SEO optimization

–Limit meta description tags to 155 characters or less

–Limit title tags to 65 characters or less

–Use descriptive ALT tags and filenames for images

–When using H1, H2, H3, H4 series tags, incorporate PKT into the tag

–Use libel amount of search engine-accessible text on your site

–Use BrowserStack to verify site mobile-friendliness

–Use My Site Auditor Report to verify site stats once your site has gone live

It is important to note that all these guidelines may not be applicable to every writer’s articles, but it will provide a solid foundation for online writers to work from and adapt to their own needs. Some writers may also find it helpful to check off or place a N/A next to items as they proceed down the checklist. Not only could these SEO tips for article optimization assist writers in 2015, but also editors, content production managers, and other online publication specialists in their own job-related endeavors.

By Leigh Haugh

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GLV–Leigh Haugh

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