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China-based mobile advertising platform Appcoach today announced $10 million in series A funding from a team of investors led by Yonghua Capital. The company has experienced great success in its home country and plans on leveraging its knowledge of the Chinese market to allow brands and agencies the ability to reach the Asian market in new ways.
Appcoach already has an international reach – having launched 450 apps in 150 countries – but it will use the financial boost to expand its reach, with a focus on mobile video markets in the United States, Europe, India and Latin America.
Appcoach offers a performance-based approach to mobile advertising with a high-quality inventory of display, video and native app advertising units. Its full-service approach includes inventory and optimization expertise to help clients achieve their targeted ROI. Appcoach plans to utilize its partnerships, especially its joint business program partnership with Google, through which Appcoach shares Google’s China Incentive Program and Display and Video Incentive Program privileges, which allow Appcoach to provide better optimization to clients. On top of its end-to-end mobile advertising service, Appcoach allows clients to access its performance network, Appcoach Market, for supplemental user acquisition and monetization. The platform utilizes programmatic technology with advanced data capabilities but differentiates itself by incorporating a human element consisting of hands-on knowledge and expertise.
“With this investment, Appcoach plans to expand our global reach while solidifying our position as the most exciting mobile advertising solution for sophisticated brands, agencies and publishers. As mobile usage continues to rampantly evolve, the opportunities for marketing are not just compelling, but necessary,” said CEO Kent Wang.
According to MarketingLand, there are 1.91 billion smartphone users worldwide and research firm eMarketer predicts this number will reach 2 billion by next year. Appcoach is taking advantage of this continued growth by expanding its services. While it already has a leg up on competitors, who typically offer one type of advertisement, Appcoah will use the funding to enhance its offerings and international efforts. While the company has international expansion on its agenda, its data capabilities and localization services help it better target clients’ needs in any location.
Lead investor Yonghua Capital focuses on high-tech enterprises and has backed more than 80 companies that are involved in new energy, energy conservation, and environmental protection, as well as consumer goods, agriculture and telecommunications, media and technology.
“We always select the companies that we believe will be market leaders in each of the sectors that we invest in. We strongly believe in Appcoach because it has the technology, team and experience to become one of the most powerful companies within the global advertising community,” said Yonghua Capital.
Yonghua Capita believes the Chinese media marketplace offers international advertisers exceptional targeting capabilities in one of the world’s most populous countries. Given its knowledge of the Chinese market and its capabilities in the United States, Latin America and India, Yonghua Capital is confident in Appcoach’s ability to bridge the global gap.