Crayola Announces Exciting Retirement Adventure for Dandelion

Crayola

Crayola officially made the announcement that Dandelion will be taking an exciting retirement adventure upon leaving the box. At approximately 8:45 a.m. ET on March 31, 2017, the company gave fans the news that Dandy is not going to sit back with the rest of the Hall of Fame retiree colors.

The big disclosure came ceremoniously in New York City’s Time Square Friday morning; simultaneously live streaming on Facebook. In keeping with celebrating creativity, Crayola executives took the limelight to celebrate National Crayon Day by announcing Dan D.’s new adventure.

Fans may be saying farewell to Dandelion, the color, but not the wanderer. Dan D. will now be embarking on his retirement tour. The announcement told of the dark yellow crayon’s plans to travel through North America, which will involve adventures he has dreamed of doing.

Correspondingly, Dan D.’s fans will be able to join him in his new adventures by watching the color character online and on Instagram. In keeping with the excitement, followers will have the opportunity to tell Crayola where they would like to see him go next.

Lovers of the crayon company waited to hear what would replace the yellow color. Instead, they received only a teaser of the new color hue. The company revealed that its newest color, to be announced in May, will be in the blue family. Crayola also gave a heads up to more fun to come for fans. This summer, crayon lovers will have the opportunity to help name the new blue color.

According to the company’s website, they were going to declare the retirement of a certain color on March 31. Surprising all, the crayon manufacturer gave Dan D. an early retirement instead. A hint of the color set to retire was in their “One will say Goodbye” message on the Crayola website. Suitably, the word “One” is in yellow, intimating at what was to come.

Crayola proclaimed the retirement of Dandelion in a Facebook video. The company explained the one-day early announcement with the explanation that, “one cannot hold back a color who longs to wander.”

“Surprise! Our beloved Dandelion had a case of wanderlust and decided to announce his retirement early. There’s no taming an adventurous spirit.”

Upon hearing the retirement news, lovers of Dandelion voiced their dismay in comments on the Crayola Facebook page. Many fans were upset with the color chosen to leave the pack, exclaiming that they loved the yellow hue. Comments even suggested other colors, such as Apricot and White, should have been chosen to say goodbye instead.

At 27 years old, Dandelion is a fairly young color to retire. The yellow crayon was born in 1990. Its birth announcement came after the induction of the first eight colors to become members of the Crayola Hall of Fame.

At its young age, Dan D. is not ready to sit back and join the other Hall of Fame retirees. The yellow crayon will be having fun during his retirement, traveling the world. He wants to share his travels with his adoring Crayola admirers. Through social media interaction of his upcoming adventures, Dan D.’s fans will be able to share in his wanderlust excitement instead of bidding farewell to the loved crayon.

Written by Carol Ruth Weber
Edited by Tracy Blake

Sources:

NPR: With One Large Breath, Dandelion Is Blown Out Of Crayola’s 24 Pack
Facebook: Crayola
CNBC: Crayola ditches dandelion to add new blue crayon to box

Featured and Top Image by Chris Metcalf Courtesy of Wikimedia – Creative Commons License

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