Kanye West Expands His Fashion Empire

Kanye West Expands His Fashion Empire

Since splitting with Nike, artist Kanye West has embarked on a lucrative relationship with apparel company Adidas. Selling out of both Yeezy Boost 750 and Boost 350, West’s fruitful partnership with the three-stripe brand has led the company to a 24.2 percent increase in footwear sales. One could say that Kanye has the Midas touch. The Adidas Ultra […]

Adidas Revealing World Cup Shirts Miss the Net

Adidas Revealing World Cup Shirts Miss the Net

Adidas has pulled two shirts from their FIFA World Cup product line. Hostile criticism by Brazil government resonated with the German apparel company. Adidas revealing World Cup shirts missed the net by exploiting a counter-culture Brazil is not proud of. Brazil is the host country for this year’s World Cup. A strong soccer or football […]