There is no shortage of search engine optimization (SEO) professionals and digital marketing advisers, or marketers, on social media. This is especially true on Twitter where everyone seems to be a marketing expert or at least has something (goods or service) they want to market or sell. Therefore, the question arises–who should readers turn to, […]
Search engine marketing (SEM) was originally used as a blanket reference to encompass both SEO, which stands for search engine optimization, and paid search activities. SEM is the process of gaining website traffic by purchasing ads on search engines. However, the industry has adopted the SEM acronym to refer solely to paid search activities as […]
