Diet Pepsi Sweetener Switch Not Likely to Put Fizz Back in Sales

Diet Pepsi Sweetener Switch Not Likely to Put Fizz Back in Sales

Sales of diet soft drinks continued to slide last year. In an attempt to stop freefalling sales, PepsiCo Inc. announced Friday that it planned to remove the sweetener aspartame (and substitute another) from Diet Pepsi products in an attempt to address consumer health concerns about the artificial additive. The sweetener switch, however, is not likely […]