In an attempt to boost sales, Samsung Group is launching new ideas. Among these is a new upgrading plan and a “lite” version for those who want a lower cost phone.
Most customers currently have to wait two years to be able to upgrade to a new phone, unless they pay the full cost outright. It causes problems for Samsung Group, since customers in a two-year contract are not really worth promoting to. Very few will choose to buy themselves out of a contract to purchase a new phone earlier than the contract allows.
The new plan for Samsung is to allow customers to get a phone on a plan, but with the option to upgrade at an earlier date. The full length contracts will be 18 months, but there will be a buyback option after six months. Customers will be able to trade their old handsets for the newer ones. The new scheme is called “Stay New.”
Currently there are only a handful of Samsung phones available on this new scheme. They include the Galaxy Notes 2 and 3, the Galaxy S3 and S4, and the Galaxy S4 mini. There are also two tablet computers available on the system, the Galaxy Tab 3 and Galaxy Note 10.1.
This is all possible due to Samsung teaming up with various banks, including Citibank and HDFC Bank. The hope for Samsung Group is that the newly-launched idea will help to boost sales as people will want to buy the newer phones or tablets on the market.
There will be a monthly payment involved in the contracts. The difference is that the payment is made through a credit card from the various banks teamed with the Korean tech giant, instead of through a cell phone company. After six months, and up to 12 months after the start of the contract, users will need to contact Ingram Micro to sell the phone and upgrade.
Another problem for many customers is that new smartphone and tablet technology is expensive. This has prevented many people from buying the latest Galaxy S4 and Note 3 smartphones. To combat this, a likely new plan is to release a “lite” version of the Galaxy Note 3. Currently, the model SM-N7505 has been connected to this idea. The resolution of the screen is likely to be lower than the full version, and there are rumors that the processor and camera will have lower specifications. This is to keep the cost of the handset down. Samsung Group has yet to actually confirm this.
One thing that Samsung Group did confirm recently was the boost of RAM to up to 4GB. This is due to the development of the 8-gigabit LPDDR4 chip, the first of its kind. So far, 3GB of RAM is the most any phone has and that is seen on the Galaxy Note 3. The better RAM will decrease the energy consumption by up to 40 percent and increase the phone’s performance by up to 50 percent.
Samsung is always looking to improve its phones and tablets. These latest ideas that Samsung Group wants to launch could really help to boost sales and affect competition.
By Alexandria Ingham