For bros who are looking to spend more time with their bros and less time sending back and forth texts with their girlfriends, a new Android app called “BroApp” promises to help them outsource their love lives. Specifically, the app that costs only £1.49, advertises exactly that as a promise. Men can “outsource their relationships” by customizing the app to their own personal experience, and letting automation take over and do the rest.
The app starts out by asking its user in true bro-like language, “Bro, who’s your girlfriend?” After inputting an answer, the bro in question can pre-write text messages or select from existing options that will be automatically delivered at an appropriate time according to the app’s advanced algorithm. This way, the bro’s girlfriend will not be suspicious that her love life has been outsourced and the bro can hang out with his male buddies. In fact, the algorithm even goes so far as to recognize the girlfriend’s WiFi network so texts will not be delivered when he is over at her house. After all, doing so would either raise suspicion or just flat-out bust the charade.
On Twitter, the app has proven itself to be quite controversial, causing both a stir and gaining a highly appreciative following. One user, @adamauburn writes:
“#BroApp The single most important invention of our time.”
Another, @bowyejane has a completely different take on the app and simply says:
“This is the worst #broapp #everydaysexism”
Perhaps outsourcing love lives with an Android app is not the answer for every bro, but as BroApp calls itself, it is a “relationship wingman.” The Android app even goes so far as to detect when a bro’s girlfriend might be trying to sneak their way into the app and in such a case, it will send her a list of gifts that the bro was planning to buy her as a decoy solution.
While a lot of bros on Twitter are thrilled at the convenience and ease BroApp offers them, Wired argues that BroApp is turning people into sociopaths. While BroApp is just another step on the road to automation, it presents a larger problem with society in that it helps people take “the easy way out.” In BroApp’s case in particular, it takes something that is meant to be the epitome of honesty and sincerity (a relationship) and turns it into the mirror opposite. In fact, BroApp on its own, already cautions users that a girlfriend who discovers them using BroApp, “will not be happy.”
How did the conception of BroApp come about? Perhaps bro culture has been enhanced by the popular television series How I Met Your Mother where one of the main characters, Barney Stinson (portrayed by Neil Patrick Harris) is the ultimate bro and frequently makes references to “The Bro Code” and lifestyle. Something like BroApp would fit perfectly in Barney Stinson’s hands and it might not be so unlikely to attribute BroApp’s inspiration to bro culture, which has been put in the spotlight thanks to the wild success of the series.
Whether outsourcing love lives through an Android app called BroApp sounds appealing or not, it is something that is happening. Ultimately, it is up to each individual person if they want to sustain a normal type of relationship, or go the BroApp route and put things on autopilot; at the risk of getting caught, of course.
Editorial by Jonathan Holowka