Microsoft Corporation Could Improve With Windows 9

microsoft corporation

It seemed Microsoft lost its touch with Windows 8. The update to Windows 8.1 improved the experience, yet users still feel that is was not a true Windows system. Microsoft Corporation could learn from this and can improve with Windows 9.

Microsoft learned heavily from Windows 8. By trying too hard to compete with tablet sales and what it meant to home desktops, Microsoft felt that merging the two would excite people. They were wrong. When people using PCs found out that they had to use their desktop and laptop as though they were using a tablet, some became frustrated. Yes, using touch control is easier for some, but it makes for a steeper learning curve when users have to use a mouse and keyboard without their PC or laptop possessing touch capabilities.

By making the Windows operating system tablet friendly, their design aspects fell into that of having to accommodate those with fingers instead off a mouse pointer. The Start Menu became the Metro page with big blocks instead of small icons. The desktop became hidden and people became confused. Even when people found the desktop, it became a nightmare as the user still had to continuously return to the “page of blocks” to find programs and folders.

By attempting to merge the operating system for a desktop and a tablet, there seemed to be two different operating systems in Windows 8. On the desktop, the familiar windows would pop up and the user could dig through folders to find what they were looking for. Most programs opened in familiar fashion and would feel as natural as it should be.

Then a user would want to watch a Netflix movie or a read a PDF file and those would open an app that took over the entire screen. Those not familiar with how tablets worked were confused how to switch back to the desktop. It took a while for users to learn how to motion the pointer to the sides of the screen to bring up a sub menu to switch or close out an app. The mixture of programs and apps became a hassle. Programs and apps were not visually labeled and that meant not knowing whether a user was on the desktop side or the tablet side.

Microsoft Corporation has become better at listening to its users and will use that feedback with the improvement of Windows 9. The update to Windows 8.1 showed just how much they listen and how they could improve the operating system.

The Windows 8.1 update fixed major problems and made the desktop the prime destination again. Now users are able to boot directly to desktop instead of having to find it. Microsoft brought back the Start button. Clicking on the Start button brings users to the Metro menu page, but it is a big improvement over the former release.

The desktop still operates the same, but app usage has changed. Now when an app opens up and takes over the entire screen, a top drop-down menu will become available for users to close or minimize that window and be brought back to the desktop. It is a great improvement over having to feel as though a user is using a tablet with a mouse and keyboard connected to it.

That is the strength that the Microsoft Corporation needs to focus on to improve on Windows 9. Microsoft seemed to have had the premonition that people want to use a desktop in the same way that they use a tablet. People are in fact smart enough to understand the difference between the two. The difference between the two is based solely on what how the user needs to use it.

A tablet is great for users that need to carry something light. A tablet can work wonders for some one that travels most of the day and just needs to check email or look up information quick. It has become popular for that very reason. The rise in tablets sales compared to desktops is because people are seeing that there is another option besides carrying a large laptop or finding a desktop to use.

Users know that desktops are great for those that need computer power and are able to sit for hours using that power to create and work. Someone who is in the mindset of work or creating are able to sit for time needed to use desktop. The drop in sales of desktops is because people that need something lighter found that option with tablets.

Windows 9 has the opportunity to distinguish between being an operation system for a tablet or being an operating system for a desktop and the Microsoft Corporation needs to not look at what they think users are going to want down the road. They need to instead focus on what people have right now in their homes or in their carrying bags. Microsoft is foreseeing the future with only tablets, but the fact is that there are still people that either do not have one or are still using their desktops and laptops for the work they need it for.

Opinion by Raul Hernandez

Source:
ZDNet

10 Responses to "Microsoft Corporation Could Improve With Windows 9"

  1. Refresh   June 23, 2014 at 11:19 am

    /agree with Brian. The usability is nearly identical to the way I use Windows 7. The only difference is the Start Menu is full screen, rather than a popup.

    Reply
  2. t   June 23, 2014 at 10:57 am

    Windows 9 will blow just as badly as 8 does. Microsoft has completely lost their marbles in the OS realm with W8. Truthfully not one version of Windows has done better than “it sucks” in the last 30 years.

    Reply
  3. brian richardson   June 17, 2014 at 6:43 am

    I freakin’ love Windows 8. Sure there was a learning curve, but you know what. Who cares. Just use it for a week. I like it more without the Start button and I absolutely love the Metro. Windows 8 is by far the funnest OS I’ve used. Microsoft, please continue on to the path of the Metro theme from here on out. I love it!

    Reply
  4. rob   June 16, 2014 at 11:02 pm

    OMG people what freakin’ planet are you from! Windows 8 etc will never be corporate America’s choice. I really don’t want my corporate secrets running around the streets at night on your tablets and cell phones. Keep your cloud(s), shared systems, etc. I’ll keep my secrets and money. “OPSEC”, read it, learn it, or fail.

    Reply
  5. George Baxter   June 14, 2014 at 3:53 pm

    I think people should appreciate Windows 8 because it is for professional work and can do everything a tablet can as well. The best thing to have is a tablet with a large screen yet is still lightweight and very powerful to do a host of advanced technological and artistic functions. Imagine that someone like Abby Posner, Director of Design for Google, must have at her fingertips every waking moment. She must know how to edit her staff’s digital creations and keep up with e-mails. Thus, in my view, Microsoft was smart to incorporate the desktop and tablet into one operating system. I feel they ought to let MS 9 come out only if it really turns out Windows 8 cannot arrest the negative reactions it first encountered. What/how will Windows 9 restore consumer confidence in Windows Office? I did not see any evidence of that in the article. This is what Microsoft’s marketing strategy team must have failed in their attempt to move everyone out of W7 to W8 in the first place. Also, MS must keep in mind that they are not going to make computer users very happy if it is perceived that it will cost a whole lot of money for upgrading or making the entire transition from 8 to 9. I think Microsoft should for now “give it a rest” and spend more time offering software courses and selling its W8 products and perhaps slowly introducing new software products and services in the 8.1 version that when fully delivered by Microsoft, can then collectively be renamed Windows 9 and thereby no one suffers from the demise that resulted from everyone’s trying to understand the ambiguities and peculiarities of the new Windows 8 when it was first introduced

    Reply
  6. Nasipa   June 4, 2014 at 10:48 am

    Most of the hate is from paid media shills from Apple who are scared no-end, and will come out in full force and criticize it without even knowing or having seen what Windows 8.1 is. Believe people, Apple pays the media heavily to promote such FUD.

    Reply
  7. Kyle Amidon   June 2, 2014 at 9:39 am

    Even though Windows 8 wasn’t received with enthusiasm and excitement that Microsoft had hoped, I think it’s great that Microsoft finally did something new and very different. At the very least, they tried to innovate for once instead of just milking the same cash cow but with a prettier interface.

    Reply
    • Tim   June 2, 2014 at 10:25 am

      I tend to agree. Windows 8 (I personally rather like it) represents, at the very least, a company trying to innovate a bit. I can’t quite figure out why people reacted so badly to it… They say that they want to start menu and everything, but the truth of the matter is that modern OS’s seem to be dispensing with that idea (OSX doesn’t have one, Android doesn’t have one, Most of Linux doesn’t really have that), so that cannot really be the problem…

      Reply
  8. Peter   June 1, 2014 at 10:57 pm

    I wish reviewers and commentators would stop referring to Windows 8.1 as having “the return of the Start button”. The new Button in the position and name of the previous start button has almost exactly none of the functionality of the previous start button. The only thing it provides is an easy way to get to the awful start page that 90% of users don’t want in the first place. It it little more than a bait and switch.

    Reply
  9. Imemine Jeminnee   June 1, 2014 at 8:21 pm

    I still think that Microsoft does not listen to its customers. No one reads any feedback, no one there reads any mail, no one there is even interested in the customer. Go to their Board of directors page at http://www.microsoft.com/en-us/news/exec/bod.aspx and you find Gates, Ballmer and Thompson, who are experts at not listening, you find people who previously worked at JPM Chase, Bank of America, two venture Capitalists, and a former Chairman of the Board of BMW, who are likely to just harshly look at the money and nothing else. There is a college president, OK. There is Nadella, who has worked in that environment of “not serving the customer” for many years, so it must be 2nd nature to him as well.
    If you go their page for senior leaders, there are vice presidents of all things tech, finance, web, cloud, research, development, Human Resources, but there is not a single vice president for Customer Service. It’s just not important to them.

    Microsoft has an insidious way of offending customers. It works like this: They do some research, and they find that feature #1 is only used by, say, 10% of customers. So they say to themselves, hey we could save X million by not having that feature, and, hey it’s only 10% of customers that will be mad, so let’s do it. Then they do more research, and find that another feature is not used by 15% of customer – so, same argument, same deal, another 15% of customers are offended. And so on, and so forth, until about 80% of customers are properly and democratically as much offended as possible. In other words, Microsoft systematically does not want to give the customer a choice.

    Reply

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