Despite the controversy, 50 Shades of Grey broke box office records this weekend. The movie made an estimated $81.7 million in just three days over President’s Day weekend. Universal Pictures reported the amount yesterday.
It is the biggest amount over President’s Day and Valentine’s Day weekend. However, 50 Shades of Grey has not quite beaten all records. It is the second-highest for a February debut overall, with Passion of the Christ still holding the record. The religious movie from Mel Gibson made $83.9 million is its opening weekend in 2004.
Rentrak senior media analyst Paul Dergarabedian believes that the movie will gross $90.7 million by Monday. He mentioned how the blockbuster numbers are as high as summer amounts, which is great for February.
There has been a lot of controversy around the movie. It is possible that this controversy has helped to increase the number of viewings. 50 Shades of Grey has been included in mainstream conversations, and people want to know what all the hype is about. This was seen in 2004 with Passion of the Christ. Even those who have not read the novels have visited the movie theaters.
50 Shades of Grey broke box office records this weekend, and not all those viewing were female. According to Universal, 68 percent were female, suggesting that they asked their husbands and boyfriends to come with them to the movie theaters as a Valentine’s Day treat.
When overseas amounts are included, the movie has earned about $158 million. It cost just $40 million to create, showing just how successful it really is. Fifty-eight territories have shown the movie, in over 9,500 locations.
Controversy over the movie and poor reviews have led to many wanting to view it. It centers around Anastasia Steele (Dakota Johnson) who meets billionaire Christian Grey (Jamie Dornan). She soon finds out about his kinky secrets and agrees to go along with them.
The sadomasochism scenes have raised debate over whether it is abuse or promoting violence against women. Those in favor of the movie and books, including author E.L James, says that there is no violence. It is all safe and consensual, making it absolutely fine to show.
The movie was based on the books of the same name. It originally started as a Twilight fan fiction, but James soon decided to make it a book in its own right. She said that she had received such high praise from people online that she believed it would make a great book. The book soon turned into three, and was highly accepted by women around the world. It led to the creation of the 50 Shades of Grey movie.
Other movies have not struggled that much over the last two months. January and February are traditionally poor for the box office, but has been saved by movies like American Sniper and Jupiter Ascending. The Kingsman fared well this weekend, possibly due to the men who chose against going to see the S&M movie. However, 50 Shades of Grey has taken the number one spot, breaking box office records this weekend.
By Alexandria Ingham