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Google introduces Penguin to curb web spam

By Roy Denish

The world’s biggest search engine giant, Google, has introduced a new algorithm update Penguin to curb negative optimization. The introduction would level the field of many blogging networks involved in “accelerated optimization” and link building.

Google emphasized that the update mainly target sites that involved in web spam tactics such as keyword stuffing and quick link schemes. Keyword padding is not a new phenomenon to SEO.

Many network blogging sites have been involved in “spam-dexing” in order to reach higher rankings. This year, Google targeted specific link networks as part of their ongoing war against accelerated optimization networks. Advertisements appear in various sites by individuals and companies claiming that they would assist businesses to increase rankings and traffic, but according to researchers, it’s a ‘new scam’ to make a quick buck or so.

Many blogging networks involved in scandals have been de-indexed by Google. Matt Cutts, Distinguished Engineer of Google wrote in a blog post, “…we’re launching an important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. We’ve always targeted web spam in our rankings, and this algorithm represents another improvement in our efforts to reduce web spam and promote high quality content.”

Cutts said that the update targets particular sites that use “black hat web spam” techniques to increase the visibility of websites without any improvement in the quality of content and sites that do not provide information relevant to the search query.