Aurora, Colorado Theater Invites Families of Slain and Wounded to its Reopening

Visiting Horror

Visiting Horror


Cinemark USA, the corporation that owns the theater in Aurora, Colorado, where 12 people were killed and 58 injured by a madman with an assault rifle, has invited the victims’ families to a “remembrance” and a movie screening as the theater is about to reopen.

This is what is wrong with America. Corporations are insensitive, uncaring, and have only one motive:  to make more money. To even consider asking family members to visit the building where their loved ones were massacred is unthinkable. And to send them invitations during the Holiday season demonstrates a complete lack of humanity.

In response to the invitation, some angry family members wrote:

“During the holiday, we didn’t think anyone or anything could make our grief worse, but you, Cinemark have managed to do just that by sending us an invitation two days after Christmas inviting us to attend the re-opening of your theater in Aurora where our loved ones were massacred. Thanks for making what is a very difficult holiday season that much more difficult. Timing is everything, and yours is awful.”

“You (Cinemark) has shown and continues to show, ZERO compassion to the families of the victims loved ones who were killed in your theater. You, Cinemark, have never reached out to the families to offer condolences.”

Families said they had made previous attempts to talk to Cinemark management without lawyers present, and received no response. The letter continued:

“Thanks for reminding us how your quest for profits has blinded your leadership and made you so callous as to be oblivious to our mental anguish. We, the families, recognize your thinly veiled publicity ploy for what it is:  A great opportunity for you to distance yourselves and divert public scrutiny from your culpability in this massacre.”

I told my wife of this story. She said: “Maybe they just didn’t think about their feelings.”  I said, “exactly.”

That’s the problem. This is big business not thinking about the cause and effect of their actions. Because I care about people, it was easy for me to tell her, “Would you want to take one step inside a building where your child, spouse, brother, sister, mother, or father was slaughtered by a madman?” She said, “Of course not.”

Throughout the Holiday season, I was unable to stop thinking about Aurora and Newtown. I didn’t want to think about them, but my thoughts kept wandering in that direction. I can’t imagine how the families who lost their precious loved ones survived the season. They are reminded every second of every day of their loss, whether it is by physical objects, memories, or unfortunately, as was the case here with the Aurora victims, by plain old thoughtlessness!


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