Apple Inc. is thinking about releasing a new range of iPhones with bigger screens, in conjunction with models that differ in color, and are cheaper than the current ones; according to several sources. Apple Inc. therefore is following in the footsteps of its rival Samsung Electronics. It is becoming more and more apparent that Apple Inc. is turning into a follower. It turns out that after Steve Jobs stepped down, Apple Inc. no longer has a real leader.
Samsung is gaining on Apple Inc. It has always been a cutthroat business, but Apple appeared to be elevated from that. They were the lone cowboys who came up with new, innovative, and exciting gadgets that didn’t need lots of marketing. Once you knew what an iPod, iPhone, or iPad was, you had to have one. Unfortunately, those days are gone. Apple Inc. is no longer a leader. Samsung has overtaken the market share of Apple arguably because of the Galaxy big screen. Samsung also understood very well that not all customers have the same amount of money to spend, and need different products for different prices. Apple Inc. always maintained their high standards, but also didn’t want to budge on the price. Perhaps, they still shouldn’t do that because it might do more harm to their reputation than good. For example, would you still want to buy an expensive MAC when you know they could make a cheaper one? They should stay true to their mission statement. Apple Inc. turns into a follower if they are not careful, when they don’t portray that role very well. They should grab the reins, and get back on the iHorse.
It probably is very difficult to honor the legacy of Steve Jobs, and at the same time move forward. Because nowadays smart phones are getting bigger, and bigger screens, and the one with the biggest screen is the top dog. However so far Apple Inc. hasn’t changed much since Steve Jobs said that the 3.5-inch screen was: “the perfect size for consumers”. Last September Apple Inc. budged, and actually released a bigger phone: iPhone 5. However this “current” model is still a lot smaller than any other smartphone on the market today. It might be wise if Apple Inc. starts to think for itself. It should let go of Steve Jobs hold, without forgetting the man’s genius and legacy, and move forwards, and upwards. If the powers at the top of the company don’t do this, than our cherished Apple Inc. turns into a follower, no longer the leader and innovator of the tech world.
Further details about these different colored, and less expensive phones are scarce, perhaps because test production will start next month. If the tests go well, mass production will gain momentum, and the launch will commence in September. This is later than was expected, an Asian source said: “Trial production was originally planned to start in June, but the mixing of colors is taking longer than expected, as Apple has very high and idealistic standards.” Lets hope the September launch is not too late, and that Apple Inc. turns back into a leader not a follower.
By Georgina Pijttersen