DirecTV to Launch DogTV [Video]


When I heard that this was going to be a channel it made me smile because I love animals and love to see each personality come out. Videos are all over YouTube and other video sharing sights. My dogs also love to bark at the TV when there is another dog or animal that he thinks he can get from the screen. But when I read about this launch from DirecTV, I was “okay.” I then thought about my wife and how she, like me, likes animals. I thought, “Oh crap,” because she already watches Animal Planet with the dog (not usually) by her side.

But it’s nevertheless, the truth is DirecTV is launching a channel for dogs. Yes, canines are the target audience. According to Variety, DogTV ‘s programming will feature, “programming comprises 3- to 6-minute video clips in three categories: relaxation, stimulation and ‘exposure,’ which center on segments designed to habituate dogs to domestic stimuli.” PTV media, the company behind DogTV claims, ““The dog-approved programming content was created to entertain, relax and stimulate stay-at-home dogs, so owners don’t come home to ripped-up couches, shredded magazines or a favorite pair of heels chewed to bits.”

DogTV launches August 1. It will be free for two weeks, then cost $4.99 a month. Of course, Nielsen has yet to count dogs in its ratings, and dog’s lack of opposable thumbs will make it difficult for them to tweet about their favorite shows. Clearly, the idea here is to keep your dog from getting anxious or restless while you’re off at work. Some of the programming is meant to relax the dog by showing other dogs chilling by a pond or sleeping peacefully; some is meant to stimulate the dog by showing other dogs at play.

But the channel’s animal behavior experts insist that the veterinary science underlying the approach is sound. If you want the channel for your pooch, or you think you’d enjoy watching dogs play on your television all day, then you will want to pay. There is no way I’m paying for it beyond the two-week period. I don’t think my ears would be able to handle it nor will I be able to concentrate. The videos may be great and all and cute, but it’s not worth the money nor will it benefit my mind or ears.

But if I’m out, and I know there will be fireworks or something that scares my dog I might pay for it at that time for just that moment, but not on a monthly basis. This of course would be a fine thing because I don’t have a normal television, so I don’t have to worry about coming home and having a shattered, and blotted screened TV. If DirecTV puts it in their package, I know my dogs will enjoy that, I know my pocket book would.

It will be interesting on how many videos get posted on YouTube of dogs barking, and jumping at the TV. I know there will be more than what is out there now.

By: Forrest L. Rawls

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