New Furby Boom Poops On Your Screen


If you were born in the 90’s you might just remember Furby, unless you have a photographic memory, you might just remember when you were even younger. Us 80’s kids and older remember, at least I do. It was weird even by my standards, and I’m a bit weird. This was something I didn’t get my hands on, I was all about Transformers, so I bought a lot of Transformers: Beast Wars toys (Action Figures). Optimus Primal? Really? But for those who love Furby and the reintroduction in 2012, there is now a 2013 coming.

Furby made its return by Hasbro bringing it back in 2012. Giving it an all-new LED eyes, trippy personalities, and an iOS companion app that translated Furbish and played minigames. They unveiled a new 2013 version that will be coming this fall. It adds some over-the-top new color patterns, but the biggest change is a big update to the free companion iOS app. Instead of Furby getting its own app, it’s almost like the iOS game’s getting its own companion Furby.

The new app has a lot of content: you can encourage your Furby to lay an egg into your iPad (a process that’s a little bizarre), which later hatches to become a little virtual Furby (a “Furbling”) that you can play games with and feed/maintain like a Tamagotchi. You can earn Furbucks to unlock extras, but it’s just to keep you playing: Hasbro says there won’t be any insidious in-app purchases, and you won’t be able to buy Furbucks with cash.

You can collect up to 50 of these eggs, and eventually unlock a whole Furby Boom city. There’s a toilet your Furby can poop in. Sometimes it’s just poop, and sometimes it’s treasure or other weird items. Do we need to see fecal matter on our Tablet screens? Really? Overall, Furby Boom seems to have something in common with the upcoming Angry Birds Star Wars II and its toys: apps are increasingly coming with toys to go with them, and not necessarily the other way around.

Also with the Furby Boom app you, “can personalize, interact with, and care for their new furry friend. An interactive dashboard feature monitors the well being of your FURBY BOOM creature including its happiness, hunger, and cleanliness levels. Each app can monitor wellness levels for multiple creatures at one time! As owners engage with the app, their FURBY BOOM friend will react. If the dashboard indicates that it’s time for a cleaning, users can access the app’s shower feature and watch as FURBY BOOM physically reacts to the ‘temperature’ of the water! The FURBY BOOM creature also features an enhanced memory function that will allow it to remember the other FURBY BOOM friends it encounters. The personality of each FURBY BOOM is shaped by how you play with it, with the possibility of five brand new personalities to evolve. Owners can ‘get to know’ their new friend through all new LCD eye animations that express the ’emotions’ of one of the new personalities of the FURBY BOOM creature.”

I for sure won’t be buying this, but I wonder how many will. I know this might be the next Furby craze for a year or so, unless they come alive and overtake our homes. Hey, that sounds like a great movie idea.

Furby Boom will come in six new patterns and has an expanded eye animations and “double the content.” It’ll be available this fall for $64.99.

Forrest L. Rawls

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