Sharknado — the title alone says Cheesy with a capital “c.” And yet, this SyFy Channel flick about a tornado that drops sharks on people with predictable results consumed 2.1 million further viewers this past Saturday.
The “Shark Feeding Frenzy,” as the growing interest in the flick Sharknado has come to be called, has been powered by the chum of social media buzz and unprecedented press coverage. The “Frenzy” continued on Syfy Saturday night when the global sensation Sharknado chowed down on new ratings records among total viewers, Adults 18-49 and Adults 25-54 – in its third airing.
Sharknado consumed 2.1 million total viewers, 863 thousand Adults 25-54 and 791K Adults 18-49, while averaging a 1.4 household rating from 9-11 PM (ET/PT). This makes the third showing of Sharknado the most watched Original Movie encore in Syfy history.
The movie seems to have struck a chord with viewers, as Sharknado’s audience has continued to climb from the July 11 premiere (1.4 million total viewers) and the initial encore on July 18 (1.9 million total viewers).
Sharknado ranked as the #1 movie of the day on cable among Adults 18-49 and Adults 25-54. This phenomenal showing made the Syfy channel the #3 network in the 9-11PM (ET/PT) time period on television (broadcast and cable) among Adults 18-49 and Adults 25-54.
Syfy broadcast shark-related programs all-day July 27. The Sharkathon movie festival ran from 9 AM-5 AM, and included classics such as Sharktopus, Two-Headed Shark Attack and Swamp Shark. It swallowed 1.1 million total viewers (up 50 percent), 391 thousand Adults 25-54 (up 32 percent) and 352 thousand Adults 18-49 (up 45 percent), versus the year-to-date time period average.
The final airing of Sharnado this Summer 2013 will be on Thursday, August 22 at 7 PM (ET/PT). This will lead into the premiere of the Original Movie Ghost Shark at 9 PM (ET/PT).
Ghost Shark is about a great white shark, tortured and killed by a fisherman. It returns as an unfriendly ghost to exact vengeance on the human race. Two of the stars of the movie Mackenzie Rosman (7th Heaven) and Richard Moll (Night Court).
More than 200 select theaters nationwide will have on special midnight screenings of Sharknado in Friday, August 2.
Sharknado 2 will hit New York City in July 2014 on Syfy. Can it hope to attract as many viewers; or, will it be even cheesier than the original movie?
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site, and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world’s leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)
Sharknado consumed 2.1 million further viewers Saturday, the last time it was shown. Will the movie break even further records for its third and final airing of the season? Check it out, to find out!
Written by: Douglas Cobb