The Manning brothers continue to show why they are the most dynamic family in product promotion with their latest video from Direct TV. Instead of older brother Peyton sitting in a Buick and calling an audible as if he was sitting under center, this time he teams up with baby brother Eli in a debut rap video to promote #footballforyourphone.
Although the two quarterbacks are not talented musicians by any stretch of the imagination, the song is sure to stick in your head. That’s exactly what Direct TV wanted, it will probably make more than a few people call and order their famous NFL Sunday Ticket. Their Sunday Ticket service now comes with an option to stream games from your phone, tablet, and computer as the rap will show you.
Perhaps the reason they commercials featuring the Manning brothers are so popular is that the two make it clear that they do not take themselves seriously. It is hard to imagine a Tom Brady or Tiger Woods letting loose enough to don the attire Peyton and Eli have on in this video. They do not want to be taken too seriously, and showcase that beautifully time and time again with their advertising delivery.
The video almost feels like watching a Lonely Island video. It is just much cleaner, and talking about football, not something inappropriate for most audiences.
Peyton and Eli Manning may not have the flow needed to pursue a rap career after their playing days are over, however they continue to show the delivery needed to become a hit in the advertising world.
Enough talk, just watch the video below and prepare to have the Manning brother’s debut rap stuck in your head for the next few hours.
Follow me on Twitter @CharlieGille
Senior Sports Editor
The Guardian Express