Android Tablet and Other Consumer Technology Aim Too High?


With the release of the new android tablet, and other consumer technology like the Xbox One being criticized, consumers have began to wonder whether companies aim too high, and forget about their primary target – to have a product that works, brings new additions to the market, and fulfills its purpose.

The new Kobo Arc 10HD was stated to be the best tablet for readers, with more to offer than just reading. However, it is far heavier than a book, or other reading tablets for that matter, and misses the “polish and snappiness” you would expect given its description.

For example, the screen has been reported to need more polarization in order to reduce reflections of sunlight, the graphical rendering has been said to display little to be desired, and the coloring not far from garish.

Kobo have potentially shot themselves in the foot with their new device, as they give nothing that makes their android tablet stand out from competition and promise what they can not deliver. This is similar to the new Xbox One device, which has seen users complain about loading times, kinetic issues, insufficient memory, and other hardware problems. So has this new Android tablet, and other consumer technology like the Xbox One, seen manufacturers aim too high?

It seems companies are setting their sights beyond what consumers need, and in making devices either more advanced by offering more functions, or taking their attention away from what should be their primary concern, they are finding more problems than they would by making their devices more simplistic, until they have mastered the technology and packaging.

Kobo’s main problem is that they have made their reading tablet too heavy, and long reading sessions will find readers having to rest the machine somewhere. Mobility and easy handling is paramount for a reader, and it is baffling that Kobo has released this tablet, when similar ones have already entered the market that are lighter and far better.

Although the Android tablet’s reading software is working and easy to operate, consumers have stated that promising this tablet could deliver the best experience for readers was aiming far too high. The tablet instead, is like entering a snail into a rabbit race, especially when up against luxury brands like Samsung, or fashionable tablets like Apple’s iPad.

Manufacturers within the market need to stay one step ahead if their products are going to succeed and stand out. Although the Xbox One has encountered technical difficulties, as a brand, it is highly esteemed, and therefore continues to sell extremely well.

The new Android tablet, however, has not managed to make a sufficient name for itself, and therefore criticisms of the new device have tarnished the release, with the lack of comfortable handling being a deal-breaker. The video below shows an in depth analysis of the tablet, with emphasis on it’s flawed design.

With criticisms of Kobo’s new tablet not reaching its promise, consumers have began to wonder whether this Android tablet, and other consumer technology like the Xbox One aim too high and if that has resulted in the release of patchy products?


By Melissa McDonald