Go Ahead, Abandon the Xbox One

Xbox One

No, seriously. If you have an Xbox One, get rid of it. It’s a completely rational move to make, considering how badly Microsoft botched the launch of its latest failure. And, now that sales figures indicate Sony’s PS4 is the runaway victor in this epic, two-month-old battle, experts are encouraging all Microsoft supporters to self-flagellate until rationality is attained, or consciousness is lost, whichever comes first.  (Additional discounts are available if you record the flagellation on your NSA-activated Kinect.)


In just a few short months since the latest round of the console wars began, the gaming media has managed to reduce its credibility to new lows. “Mommy blog” lows. “Supermarket tabloid” lows. “Glowing reviews of direct-to-DVD action flick” lows.

This week, the NPD released its US sales figures for January 2014, which showed that Sony’s impressive new machine outsold the more enigmatic Xbox nearly two-to-one since the beginning of the year. This added unneeded fuel to a fire already riddled with questionable sales figures, obtuse console specs and misquoted game developer opinions – all of which have declared a clear winner in a race that has just begun.

Now, make no mistake, Sony has done just about everything right since launching the PS4, while the once-mighty Microsoft is now in the rare position of underachieving with each of its big products. Instead of dominating the console war out of the gate, as it did in 2005, Microsoft now must include the Xbox One alongside Windows 8 and Windows Phone—strong products hampered by a lack of understanding and public acceptance.

The only difference is that, while Windows 8 and Windows Phone remain a little too radical for an icon-dependent consumer base, the Xbox One stands a very good chance of reclaiming a good chunk of lost ground from Sony, even if it’s not “the better machine.”

Here are a few reasons why…

  1. Gaming’s Future Lies in the Cloud

As of this writing, no one really knows what Microsoft has planned for its supposed cloud-based gaming services. While company reps have repeatedly vaunted the One’s future ability to render graphics and game AI through cloud services, they have been tight-lipped about how it will actually benefit the system’s performance.

Will it produce better graphics on par with the PS4? Will games load faster than the PS4? No one knows for sure, and there doesn’t seem to be a clear explanation coming anytime soon.

Still, Microsoft didn’t become a juggernaut by accident. The odds of them releasing notably inferior hardware without having a hidden trump card are slim. The odds of them accepting “also-ran” status for living room dominance are even slimmer.

Maybe the cloud-based services are just that – gas and vapor. But, you just have to believe that the Xbox One is going to be more competitive as the generation rolls on. The cloud is likely a big part of the plan.

  1. My Exclusives Can Beat Up Your Exclusives”

More than a decade ago, Microsoft went from a computer company to a gaming contender on the shoulders of one game: Halo: Combat Evolved. Though the series has seen its share of peaks and valleys, the epic shooter has become as synonymous with console video games as Mario, Link, Pac-Man or Lara Croft. No matter how many more pixels the PS4 churns out, it will never have Halo. And, when the game is released, you can bet a slew of Xbox Ones will be purchased at the same time.

This isn’t limited to iconic space marines, either. Microsoft’s upcoming exclusives include next-generation versions of popular franchises Gears of War and Fable, as well as a massive new IP known as Titanfall, which Microsoft is banking on in a big way.

Sony has plenty of good exclusives of its own, but none are system-movers like those slated to appear on the Xbox One.

  1. Kinect and SmartGlass

When Microsoft launched Kinect for the Xbox 360, most gaming insiders knew it wasn’t a peripheral as much as it was a litmus test for the next generation of machines. It was gimmicky and under-utilized, but hinted at a more interesting gaming future.

The Xbox One comes standard with a much-improved Kinect sensor, and Microsoft – despite mounting concerns over gaming privacy (and perversion) – plans to implement it into most titles moving forward.

The same can be said for Xbox SmartGlass, a mobile phone and tablet app that serves as an active second screen for a variety of gaming purposes. Though currently a novelty, upcoming games are being designed with SmartGlass immersion in mind.

In a generation that is currently being defined by better-looking rehashes of well-worn content, having new, unique ways to play will likely be a large factor in console sales over the lifetime of this generation.

  1. People Love an Underdog

Sony has clever marketers. When Microsoft swung and missed with its public announcement of the Xbox One, focusing on entertainment rather than game titles, Sony quickly swooped in and deemed itself as solely focused on games, gamers and gaming. It was smart, opportunistic branding, and seems to be paying off handily.

But, lest we forget, it was just seven years ago that these same fans “abandoned” Sony’s Playstation brand for Xbox, because of the myriad entertainment and online experiences offered by the 360. Did that really affect the long-term performance of the PS3? Not even close. The only difference between 2006 and today is which corporate giant is playing the role of “underdog.”Both of these machines want to dominate your living room. Both will stream movies, browse the Web, download apps and let you call Grandma in high definition. And both will play amazing video games.

Once the hubbub about system power and brand loyalty quiets to a dull roar, fans will notice the Xbox One has some pretty neat tricks up its sleeve. Maybe not enough to make the Xbox One a top-seller, but certainly enough to end some meaningless discussions.

  1. Diminishing Returns

For all the talk of differences in graphical fidelity, console memory and the like, no one seems to be addressing the obvious – both of these systems produce fantastic looking games, and are equally significant upgrades over their predecessors.

Yes, the PS4 is a side-by-side winner in the looks department, and appears to have the most hardware upside. But, by a show of hands, how many gamers are noticing grass textures or light reflections when digital bullets are whizzing by their headsets? Likely, not many.

Unlike previous generations, this round of console wars sees technology approaching the ever-elusive “Uncanny Valley” – that grail-like line between digital images and reality. And, with each incremental step we’ve taken closer to that line, we are “wowed” less and less often.

Do the systems differ in graphics? Absolutely. Do they differ as much as much as the Super Nintendo did from the Sega Genesis nearly 20 years ago? Not even close.

No matter how many technical specs are bandied about, both of these systems produce unprecedented visual experiences, yet neither will overwhelmingly trump the other. Over time, gamers will put these numbers aside and just enjoy the games for what they are, rather than what they could, or should, be.

In the end, games are what it all comes down to. The system with the best, must-have titles will “win” this round. Of course, it will likely end in a near-tie, setting consumers up for another exciting, statistics-driven console war in the next five to seven years.

The gaming media probably already predicted a winner of that race, too.

Editorial by Brad Bortone


Venture Beat
International Business Times
Xbox Wire

28 Responses to "Go Ahead, Abandon the Xbox One"

  1. SaganNotPagan   March 10, 2014 at 1:51 pm

    A lot of the negative feedback seems to stem from the fact that the raw technology could have been more powerful. Most appreciate that system optimisation will progress with time, but the consoles are using hardware that already places restrictions on potential performance. And the cloud, much like the cake, is a lie.

  2. Navin Bhandari   March 10, 2014 at 4:39 am

    Use the kinetics, dont drop it..every1 that bought the xbox one did so because the kinetics is something new and has plenty of scope to grow. Xbox is marketed as an entertainment system and therefore come with a higher price tag..MICROSOFT need improve on this side of things otherwise the machine is gonna be a flop.
    The mature audience want more than just a gaming console.

  3. Marcus Amison   March 9, 2014 at 3:26 pm

    I have both the X1 and Ps4 and think they are brilliant. What I do find a pity is that before all this doom and gloom on the future of the Xbox one, colleagues who I worked with and who are currently 360 owners had every intent to move over to X1 but are now considering the Ps4 simply because of what their reading. Sony must be loving all the bad press the X1 is getting. Fact is the X1’s a cracking machine but will get overlooked because of consumer doubt. Shame.

  4. Jason Robinson   February 17, 2014 at 6:14 pm

    Long time gamer here. I can remember when my parents got me a ColecoVision. I am not a fan boy of either system. Owned PS 1&2 then switched to 360. I went back and forth on on the PS4 & XB1. I ultimately decided on the X1. I’m not a “hardcore” gamer anymore. Between working 50-60hrs a week and raising a family I don’t have that much free time. I needed something that could do a lot of stuff. I’m not saying I won’t buy a PS4 eventually but I believe MSFT has something up their sleeve for the X1. I will agree MSFT messed up with all the DSMR stuff. They tried to do too much change too fast. In the end buy whichever you want it makes no difference to me.

  5. Kevin   February 16, 2014 at 9:20 pm

    Great article , loved the tongue in check title . Hope to see some more Great articles soon.

  6. jose jimenez   February 16, 2014 at 7:09 pm

    Great….. Great article.


Leave a Reply

Your email address will not be published.