Twitter and Facebook may very well be two of the more addictive social networking applications used by an enormous amount of loyal patrons from all over the world and from all walks of life. Since both applications are available for download on just about any type of electronic portable device on the market, this special feature may have contributed to the rise in popularity as this affords the convenience for both Twitter and Facebook users the added luxury of being able to network at any time and anywhere. Twitter and Facebook are also widely known for the variety of other supplementary user options provided in order to cater to the user’s preferences. With anything from keeping up with the breaking news events to sharing pictures with friends, the user-friendly applications may appear to have an equal amount of followers. However, when taking a deeper look at what makes the Twitter and Facebook application so addictive, the differences may be one in the same.
It could be speculated that Twitter has closely just as many perks as Facebook has. Of course, this would basically depend on the user’s preferences and purposes for primarily wanting to use each application to begin with. Twitter offers a sensational perk for those who want to self-promote a business, charity, or some other social event by way of using the hashtag feature. This allows the user to send tweets to other random Twitter users located anywhere in the world in a matter of seconds, increasing the chances and the amount of time it takes for a tweet to go viral. Twitter users can target a specific audience by using a diversified selection of hashtag keywords that are currently trending, or select a personally created organic hashtag keyword as a technique for reaching a target audience to cultivate the maximum amount of publicity desired. Facebook also has its own promotional perks somewhat similar to that of Twitter with its “share” feature button that allows users to share posts among “friends.” Both the Twitter and Facebook applications offer numerous amounts of privacy settings tailored to fit each user’s preference.
However, Twitter could “win” the competition against Facebook for being more addictive since Facebook users may not be able to optimizes the “share” feature as extensively as the Twitter user. Without regards to the privacy setting options, Facebook friends are generally the primary target audience when the “share” button is utilized. The amount of time a post takes to go viral on Facebook may depend on the amount of traffic the Facebook user receives on a particular page. Although there are options to counteract this offset, it may require the use of using features that work together with the Twitter application as well. In a nutshell, since these are just brief examples of what both Twitter and Facebook have to offer, it may be too complicated to accurately determine if Twitter would become more addictive in comparison to Facebook. There might be too many variables to consider, along with too many reasons for why each variable is considered. A study conducted by the University of Chicago Booth School of Business suggests that out of the 205 participants that were surveyed, a majority appeared to find social media more addictive than sleep and sex. Nonetheless, because the total number of users for both the Twitter and Facebook application have reached somewhere in the billions, many users might only have addictive tendencies towards social media in general rather than whatever features each application personally has to offer.
Opinion by Stephanie Tapley
Follow Stephanie on Twitter