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Google Fiber has a number of benefits for both big and small businesses and also private citizens. When Google decided to move into the fiber business, some of the major entrenched Internet service providers complained that it had an unfair advantage. Apparently, Google had been given a number of incentives by Kansas City, Kansas and Kansas City, Missouri. Authorities in these cities offered Google Free Fiber, discounted services, government employees and buildings. Time Warner Cable spokesman stated that the incentives put Google at an advantage with its competitors. That was back in 2012 and now the service is coming to Austin. Below are the top five benefits of Google’s new Internet service:
- No more buffering: With Fiber, videos on websites like YouTube load at breathtaking speeds and are of high quality. A number of people have traveled to Kansas to try out Google’s super-fast Internet service and have found that they could run many 4K YouTube videos at the same time without buffering. They were also able to download gigabyte-sized files in seconds. This means that consumers of this new Internet service can download full-length high-definition movie files in just a few seconds.
- The service is affordable: Traditional Internet service providers like Time Warner Cable and Comcast usually offer combined TV and Internet packages for about $80 to $90 a month. However, Google offers a basic Internet package for $69 a month and a combined package at for about $119 a month. Both of these packages have a $300 construction fee. The fact that Time Warner charges almost the same price for an Internet service with speeds of only 15 Mbps makes Google’s services very affordable.
- Other service providers are improving their offerings: Many observers are of the view that when more people start experiencing the benefits of Google Fiber, broadband providers will be forced to improve their offerings in order to survive. Already, there are some companies that are making adjustments in their service delivery. For instance, AT&T recently announced that it will build a gigabit network in Austin after Google introduced its service in the area. Comcast also slashed its pricing in Utah when Google launched its service there. There are analysts who claim Google’s Internet service is causing many incumbent providers to pay close attention to Google’s every move to the extent of hiring people to the company. Consumers are excited that competition in this sector will mean better services for them.
- The service is good for business: Businesses in cities with Google’s Internet service are bound to flourish since they will be paying less for higher Internet speeds. Additionally, big businesses in other cities that are interested in the service may decide to move to cities that have Google’s fast-Internet service. Ever since Google introduced its service in Kansas City, Kansas, a startup community has emerged in the area. For instance, a so-called “Startup Village” has sprung up in a neighborhood in the city called Hanover Heights. Locals in the city are also benefiting from “fiber” tourists who want to check out Google Fiber and the developing startup scene.
- It has positive implications for education: Faster Internet would really improve the education sector in the country. It will help students improve their learning capabilities by taking online classes, tuning into virtual 3D lectures from all over the world. Students could also download study applications in seconds. According to the Federal Communications Commission, students that have broadband at home are more likely to graduate than those without broadband. Studies also show that students with broadband at home watch less television, study more and improve their grades.
Fiber optic Internet services are already used widely in the EU, South Korea and even Japan. These countries have used their fiber networks to improve their education and communication sectors. Additionally, Google Fiber also benefits Google, because faster Internet speeds make people do more searches, send more emails and watch more YouTube videos.
By Michael Obunga