Instagram has been the go to place for people who want to share their pictures with the world since its inception in 2010. With its ability to share photos on other social media sites, this photo sharing platform has become the obvious first choice for picture sharing. Now, businesses who have been sharing photos on Instagram for the world to enjoy may be able to capitalize on those views and likes.
Since the early days of Instagram, when only photos could be shared, video sharing has been included as an added benefit of using this particular social media platform. Short fifteen second videos allow people to get a glimpse at what others are doing. Businesses who have been using Instagram to share pictures of new merchandise and behind the scenes views can also share advertisement clips and short videos. A number of companies seem to believe that by not only sharing their pictures of merchandise, but also what goes on behind the scenes on their company feeds it has actually been increasing business.
Businesses such as Coach have done hashtag campaigns in order to take advantage of the fact that people love to take selfies and post them to their Instagram followers. So while Coach may be promoting their own photos of available merchandise, they are still able to capitalize on what customers have already purchased. Coach is not alone in using Instagram for self-promotion. Another company, Nordstrom, has also posted photographs of merchandise on Instagram with plenty of feedback on products.
It is this trend of companies on social media that is actually propelling platforms such as Instagram onto the center stage of the business world. Companies are always looking for a fresh approach to marketing to buyers and when they can see real time feedback it makes a difference in how they do business. The only drawback to the photo sharing craze comes from the fact that links do not work directly from the platform. Instead, interested buyers must leave the site or application and either go directly to the company page or they must do a Google search.
Since businesses started taking advantage of this photo sharing platform they have found themselves having to directly answer questions in regards to the products posted. Where one might be able to follow a link to the product on a different platform, this is not currently an option via Instagram. This may soon change.
When a company creates their profile page, they are allowed one link at the top of their profile. This one link is the companies chance to get shoppers in. Now, Nordstrom has unveiled their solution, Like2Buy. Like2Buy was created by Curalate, a marketing and analytics platform. Like2Buy allows for shoppers who have found something they want, to click on the link at the top of the retailers profile and see a complete display of all of the available products found on the Instagram feed.
Other retailers are also giving this new technology a try in an effort to maximum the benefits of their Instagram followers. This new option is helping to propel Instagram into a better position as a business tool for the world. From a business standpoint this seems like the next logical step in the evolution of an already viable marketing tool.
By Kimberley Spinney