‘Batman v Superman’ a Race to the Top


Zach Snyder, director of Batman v Superman: Dawn of Justice, and the rest of the film’s crew eagerly await the film’s opening weekend, March 25-27, 2016, as announced at Comic-Con 2015. The crew and production studio behind Batman v Superman are hoping to exceed predicted sales and set records around the world.

Ben Affleck will play billionaire playboy Bruce Wayne, taking over the role from Christian Bale, who held the reins during the previous three Batman films. Affleck will co-star with Henry Cavill, who will play the Man of Steel for the second time following his performance in the 2013 film of the same title. Along with the star-studded cast, which includes Jesse Eisenberg, Amy Adams and Laurence Fishburne, the crew of the new Batman film is hoping to captivate audiences around the world.

For devoted followers of DC Comics, the film’s story becomes the beginning of the greatest alliance of superheroes ever assembled. Snyder has taken it upon himself to create a film which will eventually lead to the formation of the legendary Justice League.

With an estimated production cost of $250 million, the creators of this full-throttle superhero saga are hoping to make their money back and then some. Just before the release of the film, the crew held an event in Mexico City for all of the fans. According to Deadline, nearly 5,000 people came to show their support.

Experts from Deadline, as well as BoxOffice.com, have been increasingly speculating about the Chinese market and how much impact it will have on global sales. Snyder, Affleck, and Cavill traveled to Beijing and, hoping to garner support, screened the movie several times.

With all of their efforts, the team of Batman v Superman: Dawn of Justice is hoping to win the race to the top of the sales charts. The film is up against some pretty heavy hitters, and the numbers to beat seem equally intimidating.

Competing against Christopher Nolan’s The Dark Knight ($158.4 million) and The Dark Knight Rises ($160.9 million), the projections for Snyder’s production, in domestic sales, range from $150 to 159 million. It is possible the closeness of these projections have some wondering if the film has what it takes to stand up to the former Batman productions.

Batman v Superman is set to be released in 3,800 theaters in North America, on Thursday, March 24, and will spread to screens across the globe. Warner Bros. has announced the film will play in all available formats: 2D, 3D, and IMAX.

Once the film is released worldwide, it is estimated that it will reach sales of anywhere from $350 to 390 million, putting it up against Spider-Man 3 ($381.7 million) and hopefully, reaching what Marvel’s Avengers: Age of Ultron raked in ($392.5 million). It is, however, unlikely that Batman v Superman will reach the record set by Disney’s Star Wars: the Force Awakens, which holds the title at a well out-of-range $528 million.

A long-awaited sequel is set to open this weekend, March 25, as well. Fourteen years after the original indie film became an international sensation, the sequel to My Big Fat Greek Wedding has announced its long-anticipated release will be on Easter weekend.

The cast and crew seem confident that this opening weekend will be a smashing success, and after the trip to Beijing, projections in the Chinese market look rather promising. Deadline reports estimates for Batman v Superman range anywhere from $50 to 100 million for the weekend.

Whatever the outcome, the weekend may certainly be an action-packed thrill ride. Whether Batman v Superman: Dawn of Justice comes out victorious or simply places high in the race for the top, it is hopeful that it will bring a huge crowd and make a lot of comic book fans happy.

By Harrison Baker
Edited by Jeanette Smith & Cathy Milne


The Hollywood Reporter: Box-Office Preview: Can ‘Batman v Superman: Dawn of Justice’ Fly Past $150M in U.S. Debut?
Deadline: ‘Batman V. Superman’ Targets Second-Best Pre-Summer Global Opening With $350m
IGN News: How Much is Batman V Superman: Dawn of Justice Tracking to Open At Domestically and Internationally?

Image Courtesy of Gage Skidmore’s Flickr page – Creative Commons License

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