Storytelling Is a Brilliant Marketing Strategy for Political Candidates


Storytelling one of the most dynamic and powerful ways to promote your brand, i.e., what you believe, feel, think, and where you stand on a subject. It is often thought of as one of the most important components when marketing content.

In order to draw in and reach voters, they must feel as if they have a personal connection with the what you are offering them. If people feel they have a personal connection, they will choose your brand or ideas.

One of the ways to help build this important bond with constituents is by employing the Storytelling Method.

Storytelling brings the products, services or ideas to life, it offers people something they can relate to. By sharing stories you can lead them on an odyssey that they will hunger to experience.

Emotional Branding refers to the practice of building a brand that will appeal to a person’s needs, their emotional state of mind, and their dreams. This is a very progressive way of thinking and marketing strategy that potentially can drive up donations, revenue, and increase reader retention. In particular, telling a story that revolves around a current issue will engage your audience.

It is becoming more common that politicians are using a “good story” aspect in their political campaign. A good story is memorable and will not leave a person’s mind anytime soon.

Take, for example, Donald Trump who told the story: “Make America Great Again.” This slogan and his ideas resonated with Americans and who voted him in as the United States President.

What was he selling? He had a simple and clear message. America was no longer great and he was the one who could return the country to its former glory.

Social Media is a must for those trying to get their point across, and storytelling lends itself well. People are drawn to something that is more than an article on the front page of a newspaper. Storytelling has been around for years and has been used in past political races.

Stories are a testament to the story of our lives. They also make your message easier to share. People remember information better if it is told in a story rather than straight facts. Storytelling is the oldest ways of spreading information. Much of what we call fact is determined by the story itself and how one interprets what they have heard.

When crafting your story be sure to include what you stand for and why it matters to those who you are addressing. Discuss actual steps they must take and show them how they can grab the brass ring. Stories should be creative, subtle, and sometimes indirect.

The first thing one should do when starting to use storytelling is to draw your potential client in. Remember, the best stories relate to your potential client’s challenges. Pique their curiosity and keep them interested. They will want to learn more. Think of it in three acts. Set up the situation, chronical the issue at hand, and finally, offer a solution.

Below are methods of storytelling successful political strategists use.

Create a Clear Lead in the Story That Is Simple to Understand

Before beginning, remember to keep it simple and not misleading. Keep the first line to your story obvious and relatable. Use phrases such as “I will never forget the day” or “I remember the first moment I learned.” This is a perfect way to draw a person in because humans are curious. We want to hear what is going to happen next.

Make Sure Details Are Vivid

The brain naturally likes adding imagery to words that one is hearing. Due to time constraints, you may be tempted to cut out details from a story. However, this may not be beneficial. Do not cut yourself short. Readers will respond to a catchy, yet factual title.

In addition to verbal imagery, include vivid images as it will engage your audience further. Photos should add to the story, not detract. They should have great composition, keep the eye moving, and be engaging.

Many sociologists explain that about 45 percent of readers will choose to read what is written based on the title, 45 based on the photo, and the rest will take both in before choosing to open a post.

Choose a Moment That Is Universal

The greatest strength of a story is that it can connect the listener to the teller. Before addressing a crowd, consider your audience and choose an experience they can relate to and possibly share personally. Tell a story that will sound familiar to the people in the room. If a listener can tap into your story, it is a very powerful strategy to build an instant rapport that is deep and trusting.

Storytelling has not changed much. The integrated approach and techniques have. The object is to get them to listen first and share second.

As part of a content media and social media platform, storytelling continues to flourish. In today’s climate, storytelling should be a priority and a key part of any strategic marketing enterprise.

Written by Barbara Sobel and DiMarkco Chandler
Edited by Cathy Milne

Featured and Top Image Courtesy of geralt’s Pixabay Page – Creative Commons License

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