A Poll can be used to FORM public opinion about the President and Election, not just measure it.

An Election Poll about who you would chose to be President, can be crafted to say exactly what the pollster wants to it say.

By Benjamin Gaul:

There’s an old saying among Car Salesmen, Con Men and Pollsters: “Figures don’t lie, but liars do figure.” Unless you’re aware of all the variables, facts and figures can be fudged so hard you actually believe that floating ice, once melted, can raise ocean levels. It doesn’t work in a glass of water in your home, but don’t feel bad; all kinds of people buy into malarkey like that, because they’re too busy living their lives to look behind the curtain.

There are people out there whose job it is to craft public opinion into something their bosses can use. To create a need or lack, where none might actually exist, so sales of a product or service can grow. In most cases, that’s a good thing for an economy. Consumption of local or national goods keeps money circulating, creates manufacturing jobs, buys new cars and builds houses. A great Marketing copy writer is worth his weight in crisp, hundred dollar bills.

But there is a dark side to that skill-set. People who are so good at gaining the confidence of trusting people, that they can talk a retired couple into giving up their savings, investments and the deed to their house. When we are lucky, as a society, those people are caught and sent to prison where they belong.

And then there is the Middle Ground: People who have the skills and experience to work in Marketing and the knowledge of human psychology necessary to say all the right things, but practice their trade by legal means. Pollsters.

Watch the You Tube Video: How to get the poll answer you’re looking for, every time.

With their knowledge and backgrounds, good pollsters can write questions which will lead the average person to whatever answer they’re polling for.

Pollsters, particularly those who work for major media, have little incentive to ask easy, direct questions. Nor are they under any particular compunction to ask questions of people who might not give them the answers they’re looking for. Sometimes, polls will only offer specific answers to their questions, all of which can be said to indicate you’re leaning towards the policies they’re trying to push, regardless of your own feelings on the subject.

If you don’t know the language or the sampling of people they used to come with the results they’re posting, you may as well be reading a fairytale.

Add to that, only one person in eleven actually takes the time to answer a poll all the way to the end. And that particular sampling of people can fall victim to the Bradley Effect.

Named after Tom Bradley, who lost his election for California governor in 1982 despite a substantial lead in the polls, the Bradley effect says that black candidates will poll much stronger than the actual election results.

First of all, if true, this is the opposite of racism: It is fear of being accused of racism. For most Americans, there is nothing more terrifying than the prospect of being called a racist. It’s scarier than flood or famine, terrorist attacks or flesh-eating bacteria. To some, it’s even scarier than “food insecurity.” Political correctness has taught people to lie to pollsters rather than be forced to explain why they’re not voting for the African-American.

This is how two typical voters might answer a pollster’s direct question: “Whom do you support for president?”

Average Obama voter: “Obama.”

Average Romney voter: “I’m voting for Romney, but I swear it’s just about the issues. It’s not because Obama’s black. If Barack Obama had a little better track record or maybe gas prices were lower… Hey, I’d vote for Condi Rice! But my convictions force me to vote for the candidate who just happens to be white. Say, do you know where I can get J-Zee tickets?”

So, don’t buy into what the poll says. Or even what the exit polls say. Look at election results, when all is said and done and the counting is over. THAT is when we’ll know who our President will be, for the next four years.