On Monday Apple Inc showed us that the company hadn’t died together with Steve Jobs, or has it? While Apple introduced their new iTunes Radio, (is anybody excited about that?), and their new look: a redesign of its operating system since 2007. That doesn’t sound like, exciting Apple Inc. now does it? They used to be cutting edge, they used to come up with new gadgets that would blow our minds, and leave us gasping for more. Now the tablets are turned. They are suing companies left, and right for copying their concepts, and are clambering to stay ahead of the game. It seems like they have lost their grip. A hard fact is that: back in April, Apple Inc. confirmed that their was a first quarterly profit decline in more than 10 years! People start to wonder, should I sell my Apple Inc.shares? Because hasn’t the company died together with Steve Jobs?
Lets have a look at the new, and innovative things they came up with, and showed the world on Monday:
– From now on we can listen to iTunes radio, without ads. (If you listen to it on iPhones, iPads and AppleTV.) Is it new, and exciting? Are they the first to place this in the market? Not really, Google already did it a month ago, and Pandora Media Inc will debut its service in the fall. The fun thing of radio2013 is that you can customize the radio stations. (You can choose categories, change songs quickly, and if you are tired of all that, you can choose one of 200 radio stations. There is a little snag though; if you want the ads to be gone, you need to subscribe to Match. (One other Apple Inc. music service.) Was this the vision Steve had for Apple Inc. as well? Do you think he has died knowing his company would never recover from his death. Would he have hold everything together? Or would it also have collapsed if he hadn’t come up with new innovations?
– A redesign of its operating system. Finally, a new and improved system since 2007.
Jonathan Ive, the creative boss brain has been responsible for this redesign. The most poignant details are: highlighting the underlying content by being translucent, new fonts, and “exciting” new icons. Nobody knows yet if the system will be slower or faster. If it’s more user friendly, that’s why we buy Apple, because it doesn’t give you a headache by asking for countless updates, and virus scanners, and if we can show it off to our other tech savvy friends without looking like a nerd without a clue, remains to be seen. CE Tim Cook was totally over the moon with Jony Ive’s redesign. He called it a huge change since 2007, and that the old seemed old fashioned, and boring. Jonathan reinvented that to make it more trendy, and up to the minute. However I beg to differ if that is something Steve Jobs would have done. He probably wouldn’t have bothered with a redesign. He would have come up with something new and innovating, a tool that would makes us forget all about the iPhone 2007. What do you think? Has Apple Inc. died together with genius Jobs? Or is there still hope? Even if they think a redesign of iOS means changing the translucency.
– Hold on to your seats, because there is a new Mac Pro in town.
It’s cylindrical, not the laptop but the one on you desk, and has new hardware. Apple Inc. also really wants to run in the opposite direction than Google is going towards, and will use Bing as its default app search engine. (This might prove to be Apple Inc.’s final nail in the coffin. Especially marketing wise, because how else will people be able to justify buying Apple if even Apple uses Microsoft tools?) Is it not bad enough that the innovative geniuses have probably left the building, and now their image branding as well?
Marketing chief Phil Schiller turned to profanity to proove his point: “Can’t innovate any more, my ass, this is a machine unlike anything we’ve ever made.” When he showed the public the new Mac Pro. It seems like Apple Inc. is getting weaker by the minute, and that the company, who we used to know, and love has died together with Steve Jobs. It might be best to cherish the fond memories, and start selling your Apple Inc. shares.
By Georgina Pijttersen (written on a Mac, not the new Pro version.)