Troye Sivan: Challenging Justin Bieber?

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Justin Beiber had better watch out, Troye Sivan Mellet is on the rise. Better known as just Troye Sivan, the 19-year-old Australian YouTube sensation is slated to become the next new global superstar, challenging pop’s own bad boy Bieber’s status as teen heartthrob. The young singer and actor has more than three million followers on his popular YouTube channel and his many video clips have racked up 91.4 million views and counting. Sivan, it appears, may be on his way to becoming the next big act on the pop music horizon.

Earlier this summer, the teen sensation announced that he had signed a music deal with EMI Australia and would be releasing an extended play (EP) recording titled TRXYE, which will drop on Aug. 15. The first single from the five-track set titled Happy Little Pill was streamed on Tumble in the early part of this week. Within hours of being posted to Tumblr, the song was embraced by his many fans, who adapted it to their own cover versions and videos.

Talking about the song that is marked by melancholy lyrics and a down tempo electronic beat, Sivan said that its world-weary sound stems from the emotional turmoil he was undergoing at the time he wrote and sang the song. He told his fans on Tumblr that he wrote the song at a time when someone close to him was going through “a bit of a rough time…and it still means as much to me as the day I (sic) wrote it, and I’m (sic) still as in love with it as the day I (sic) wrote it.”

The song struck a chord and now the EP is at the top position on iTunes and it has soared to the top of iTunes charts all over the world. Sivan shared his success through a tweet and told his followers that TRXYE had hit number one in 17 countries, while Happy Little Pill was at number one in 13 countries. With such outstanding numbers, Sivan has become an overnight sensation across the globe.

The photogenic Sivan, who is drawing comparisons to Bieber and who is being seen as a possible challenger to the beleaguered star, is not new to the world of performance. The South African-born Australian actor, YouTuber and singer-songwriter has appeared as the young James Howlett in the 2009 X-Men film X-Men Origins: Wolverine, and most recently was the star in the Spud films trilogy.

His primary platform is his YouTube channel that he set up in 2007 to expose his singing talent. However, his sensitive video blogs have garnered him extreme popularity. His first major hit came in 2013 when the YouTube sensation wrote, produced and released The Fault in Our Stars. Inspired by John Green’s novel, the self-written ode with his signature brand of sensitive politically charged expression won Sivan a legion of loyal fans. The song has since received more than 3.5 million views since being put up in May of last year.

Fortunately for Sivan, his evocative and thoughtful songs with beautiful melodies, all self-written, performed and produced, are making him a role model for teens worldwide. As the openly gay teen sensation from Australia continues his meteoric rise to fame and success, Sivan looks all set to challenge and ultimately dethrone Bieber, the reigning pop megastar.

By Monalisa Gangopadhyay

Showbiz 411

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