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As Soare walked the runway of the Ocksa show, he turned to exit it and fell. Paramedics immediately tried to help the young model, and they transported him to a local hospital.
While at the hospital, he was declared dead.
In a statement released, it said: “Sao Paulo Fashion week received the sad news that Tales Soares, a model had died. Soares became ill suddenly while working at the Ocksa fashion show.
The Daily Folha de S. Paulo wrote Soare tripped and fell on his shoelace on the catwalk. The people in the audience thought nothing of it, and he was doing it as part of his performance. A photograph was printed in the paper showing him on the catwalk.
Ocksa, the fashion label, posted on their Instagram account that the entire company and team was shocked that Soares had died.
Soares had signed with Base MGT modeling agency, who had booked him the job. According to the agency, he was a vegetarian who never mentioned he had had health issues.
Written by Barbara Sobel
The Independent: Model dies after collapsing on catwalk
NDTV: The 26-year-old model fell while turning to leave the runway.
The Washington Post: Model in Sao Paulo dies after taking ill on catwalk
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