McDonald’s is finally getting in on the plant-based burger craze. Following multiple fast food restaurants, including Burger King and KFC, introducing their own Beyond Meat products, it seems that McDonald’s has finally decided to introduce their own “PLT.”
The PLT stands for plant, lettuce, and tomato, and according to Delish, it seems that the fast food giant will be giving their new burger a try at 28 locations. This trial run begins on Sept. 30 in the Southwestern part of Ontario, Canada. Considering this plant-based burger will only be available in Canada for three months, customers interested in giving it a try will need to hurry to participating locations.
McDonald’s lovers looking to give the PLT a try will shell out $6.49 CAD, which is not bad considering Burger King’s own Beyond Meat Burger is said to be a little over $7 CAD.
The goal of this trial run is to see what customers think of this addition to the McDonald’s menu, while also getting an idea of what people love and what they want to see changed. Considering this is not the first time the fast food chain has offered a vegan burger, even if that was exclusively reserved for Germany, it will be interesting to see how the PLT does with customers.
If the new plant-based burger does well in Canada, perhaps McDonald’s will try to introduce the new vegan-friendly offering in the United States as well.
Written by Kimberley Spinney
Delish – McDonald’s Has Partnered With Beyond Meat For Its Plant-Based Burger
Image Credit – Mike Mozart’s Flickr Page – Creative Commons License