Facebook Moves to Secure Its Place as Social Media Super Power

Facebook has moved to secure its place as a social media super power by limiting the exposure on their platform from rival social media startup Tsu.com. Not unlike YouTube, Tsu.com incentivizes users through its revenue sharing program. Chief Executive Officer (CEO) Sebastian Sobczak says the intent is to compensate users for the content that they post as well as reward them for helping to expand the popularity of the network. Certainly, programs similar to Tsu.com have resulted in bringing new users into their fold. Tsu.com expects the same results to occur for them.

A move made that underscores its place on the internet as a super power was to flag the site for spam. Being classified as a spam site was the result of a large number of users posting what their algorithms identified as being spam. These so-called spam posts began to outnumber the legitimate posts. Facebook is on record as saying that it would be willing to allow for Tsu.com posts, as long as the company moved into compliance with current sharing policies. A spokesperson responded to the treatment of Tsu.com by saying that it was found, after an initial investigation, that the app was providing an incentive for people to share content to both sites concurrently. A request was then made that the app’s ability to share be removed in order for it to be considered as being within compliance of existing policies. Once in compliance, restrictions placed upon Tsu.com would be lifted.

On the surface, the actions taken by Facebook underscore the influence that they have regarding what is and is not seen on the internet. Whether the claims put forth by Tsu.com are legitimate or if this is a situation of a small startup getting caught up within a spam algorithm is unclear. What is clear, however, is that Facebook has moved to secure its place as a social media super power.

By Garrett Sayers
Edited by Leigh Haugh

Wired.com: Facebook Is Blocking an Upstart Rival—But It’s Complicated
Image Courtesy of Mkhmarketing’s Flickr Page – Creative Commons License

3 Responses to "Facebook Moves to Secure Its Place as Social Media Super Power"

  1. sayers.g   November 16, 2015 at 8:03 am

    Thank you for pointing out my error.

    • C Bret Campbell   November 16, 2015 at 8:18 am

      no problem, thanks for being accepting of that 🙂

  2. C Bret Campbell   November 16, 2015 at 7:56 am

    Just a couple notes… First, it’s tsu. co — not .com
    Second, quite Un-like YouTube, TSU members do not receive any monetary incentive to post to Facebook. However, when one monetizes YouTube videos and shares them to Facebook, the YouTube ads roll and the user gets Paid. With this difference, Facebook have made liars of themselves.


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