On Friday, March 8, 2019, a large group of giant breasts could be seen floating down the canals in Amsterdam in celebration of International Women’s Day. “This action is to celebrate the fact that boobs are just boobs. Like the noses on our faces, they are simply part of the body, part of what makes us women,“ stated organizer 72andSunny Amsterdam in a press release.
The idea of the floating breasts came after a survey was conducted among 160 women. The majority of women, 78 percent, said they felt embarrassed by their breasts at some point in their lives. The creative agency thought it strange that having a pair of breasts could be so disruptive.
A team of women from 72and Sunny Amsterdam created a diversity of breasts to float on the Dutch capital’s canals, to request that women’s body parts be free from shame and stigma, harassment, censorship, and objectification.
“We think it’s pretty strange that as a society we are so stressed out about boobs. Our team’s aim is to highlight the scrutiny and unnecessary sexualization that boobs still have to go through. We want to open up the dialogue about everyone having an opinion about this supposedly ‘controversial’ body part. You still can’t post any pictures showing nipples on Facebook of Instagram for example it not showing breastfeeding or, say, mastectomy scars,” according to Laura Visco, Deputy Executive Creative Director at 72andSunny Amsterdam.
“Cultural policing of women’s bodies starts early and only gets worse with age. Too big, too small, too old, too young – boobs are judged, inspected, grabbed and censored. At 72andSunny Amsterdam, we believe all breasts are wonderfully equal. No judgement here. They’re just boobs,” stated Visco.
Floating in the Amsterdam canals are a wide variety of breasts: small, large, hairy, fake, pierced, and all different shapes and colors. “To us they are all equal, and we feel the world should just let them be. Why should boobs have to follow some unwritten social and cultural rules? Let’s set them free, and support their fundamental rights as funbags this International Women’s Day with the hashtag #JustBoobs.
By Jeanette Smith
NL Times: Giant boobs floating in Amsterdam canals to celebrate Women’s Day
Image Courtesy of Kang En’s Flickr Page – Creative Commons License
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