‘Mahdah Urf’ Environmental Reggae Video in the Running for a Grammy

Mahdah Urf

A collection of artists from Jamaica, the West Indies, and around the world gathered together to create a song reminding people to love their mother earth.  “Mahdah Urf” (“Earth Song” revival) was unleashed on the public to great effect.  Not only is it a truly global collaboration featuring artists from Jamaica, USA, China, Sweden, Switzerland, and Barbados.  It is also a
Reggae song, at a time when Reggae has just been made a world treasure by the UNESCO. Reggae music and Reggae artists have stepped up to the plate.  Now the video that sprung from this song and collaboration is in the running for a Best Video Grammy.

The story originally hit the news in July 2019, and had an immediate impact on the music scene.  The song also pays tribute to Michael Jackson’s “Earth Song” and features a fantastic array of talent: Richie Spice, Esco, Popin, Talis, V8Nam, Maiyalee from Jamaica, and Chinese Opera star Jane Maria, Brazilian rapper Kaos MC, Mexican singer Jah Fabio, Swedish songstress Raven Reii, Kymmi from Barbados, and Andrew Robinson from Switzerland.

The video also features other artists and real people from around the world who participated by using their mobile phones.

Produced and directed by Stevie Eagle E (aka Eagle E) of Shlepp Entertainment, the video immediately struck a chord with all who watched.  Super music mogul Qadree El-Amin is also behind the “Mahdah Urf” song and video. Qadree, who managed Michael Jackson, saw this video and song as a continuation of what Michael started with “Earth Song” and his love for the environment. So now a little known Reggae video about the environment could possibly win Best Video at this year’s Grammies.  It has already made it through the first round of voting.  Speaking with Stevie Eagle E, the Director and producer of the video, he told us:

YEAH, IT’S PRETTY COOL.  WE HAD A LOT OF FUN DOING THIS VIDEO AND IT WAS SOMETHING THAT WE DID ALMOST ON THE SPUR OF THE MOMENT.  WITH EVERYONE SCATTERED ALL OVER THE WORLD THE COST OF PRODUCING IT WOULD HAVE BEEN ASTRONOMICAL SO I DECIDED TO LET EVERYONE SHOOT THINGS ON THEIR PHONES, SEND IT TO US AND WE WOULD PUT IT TOGETHER.  SO THAT IS WHAT WE DID, AND IT JUST WORKED OUT. IT COULD HAVE BEEN TERRIBLE, BUT IT TURNED OUT REALLY COOL.  OBVIOUSLY PEOPLE EXPECTING A SUPER HIGH DEF 4K VIDEO WITH LOADS OF ACTION SHOTS, SLOW MOTION OR TWERKING MAY BE A LITTLE DISAPPOINTED.  FOR US, THE MAIN THING IS GETTING THE MESSAGE OUT THERE AND NOTHING DOES THAT BETTER THAN MUSIC.  SO IF THIS VIDEO MAKES A LITTLE NOISE AND MAKES PEOPLE THINK WHETHER IT WINS OR NOT I AM HAPPY.  THE FACT THAT IT HAS MADE IT THROUGH TO THE NOMINATIONS IS TESTAMENT ENOUGH TO THE IMPORTANCE OF THIS VIDEO.

If you are a Grammy voting member you should check this out.  Perhaps a little Grammy history could be made.  Watch the video and see for yourself if you feel this video is worthy of a Grammy.

If you wish to find out more about “Mahdah Urf” (“Earth Song” revival) you can visit the website.

By Jeanette Smith

Image Courtesy of Shlepp Entertainment – Used With Permission

 

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